"Andrea Lazar / Smarty Pants is my go-to resource. Her knowledge and experience have been an invaluable asset and have helped Reef and our company reach new heights."
Houston Bakery (2011)
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PROJECT: Expansion Move to New Location
Develop a cost-benefit analysis for this fast-growing artisan bread bakery to assess the impact of moving to a larger facility.
Frank Crapitto (2009 - present)
Owner, Crapitto’s Cucina Italiana and Frank’s Chop House
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PROJECT: Strategies for Ongoing Business Operations
Assess current operations (including analysis of revenues and expenses, liabilities and net profits in relation to industry standards and menu product mix and pricing); develop short- and long-term objectives, priorities and timelines for implementation.
Katz Coffee (2008 - present)
Rapidly-growing, Houston-based coffee roaster and distributor
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PROJECT: Assess Multi-Unit Retail Coffee House for Professional Services
Assess current retail operations (including analysis of revenues and expenses, liabilities and net profits/loss in relation to industry standards); develop objectives, priorities and timeline for turnaround of underperforming locations.
PROJECT: Request for Proposal for Branded Retail Location
Conduct research (including lease review), assess the viability of and write RFP for a Katz Coffee branded retail location in a high-profile building.
PROJECT: www.katzcoffee.com
Launch e-commerce website, coordinate web designer, label/graphics designers, write and edit website content.
PROJECT: Coffee Cause Program
Define, brand and expand the newly-established “Coffee Cause” Program, which benefits causes that are closely aligned with Katz Coffee’s values of sustainability, fair trade, environmental responsibility and giving back to its community. Identify and secure community partners and create feature/story opportunities in local, regional and national publications.
Chef Monica Pope (2008-2011)
Award-winning chef & restaurateur
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PROJECT: Request for Proposal for New Concept
Develop and write RFP for a new food and beverage concept including concept overview and design descriptions.
PROJECT: Green Plum Kitchen
Further diversify the Green Plum Kitchen concept (Chef Monica Pope’s catering company) by establishing program structure and launching weekly cooking school, offered for free during the Midtown Farmers Market. Develop this program into Cooking Therapy, a monthly paid cooking class.
Chef Philippe Schmit (2008/2009)
Acclaimed Houston chef
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PROJECT: New signature restaurant, Philippe’s
Develop and write Business Plan (define concept, assess marketing strategies, create and analyze pro forma projections and return on investment) including location strategy and selection.
Chef Philippe Schmit (2008/2009)
Acclaimed Houston chef
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PROJECT: New signature restaurant, Philippe's
Concept Development (define and develop concept in the context of French restaurants and chef-driven restaurants in Houston).
Sengelmann Hall (2009)
Restoration of a 115-year old Texas dance hall in Schulenburg, TX
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PROJECT: Opening of Dance Hall, Restaurant, Saloon, Biergarten & Czech Bakery
Assist in developing restaurant concept with team; a ssess and adjust pre-opening and construction budgets; develop project timelines; brand & marketing strategies.
GID-Urban Development Group (2008)
Boston-based real estate company developing a mixed-use property with residential, retail, office, hotel, entertainment and parking on 24 acres situated alongside Allen Parkway in Houston, Texas.
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PROJECT: Regent Square Marketplace Building
Complete a feasibility study and develop concepts for an approximately 12,000 square foot Marketplace featuring a mix of local, regional, sustainable and artisanal food producers and products within the Regent Square development.
Tuscan One Town Homes (2008)
Developer of custom townhouses
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PROJECT: Custom “chef-inspired” kitchens
Develop kitchen concepts and select materials and design elements for high-end townhouse developer in Houston's Museum District (in partnership with Chef Monica Pope).
Chef Monica Pope (2008-2011)
Award-winning chef & restaurateur
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PROJECT: Book Development
Develop concept and edit Chef Pope's first book, entitled Eating Hope: Caution, Chef May Be Starving. Write book proposal, including marketing strategy.
PROJECT: t’afia, Midtown Farmers Market & Green Plum Cooking School
Develop and maintain distinct, yet interconnected brand identities; maintain marketing tools; manage website redesign.
PROJECT: monicaSPEAK
Create, develop, maintain and edit Chef Pope's blog site.
PROJECT: “Eat Where Your Food Lives” online cookbook
Develop cookbook structure and content with Keeper Collection team. Establish and maintain ongoing marketing efforts.
Chef Bryan Caswell & Bill Floyd (2008-2010)
Reef / Little Bigs / Whole Fish
Award-winning chef & restaurateurs
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PROJECT: Reef & Little Bigs
Marketing & brand strategies.
PROJECT: Whole Fish
Develop and edit Chef Caswell's blog.
LazarLaw (2009)
Growing Austin law firm
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PROJECT: Brand Redesign
Develop firm logo & branding, coordinate designer and printing, write and edit website content.
Chef Philippe Schmit (2008-2011)
Acclaimed Houston chef
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PROJECT: New signature restaurant, Philippe’s
Project management during planning, design and construction phases.
Sengelmann Hall (2009)
Restoration of a 115-year old Texas dance hall in Schulenburg, TX
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PROJECT: Opening of Dance Hall, Restaurant, Saloon, Biergarten & Czech Bakery
On-site project management during opening.
